MAINSTREAM TV NETWORKS VS OTT SERVICES: THE EVOLUTION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND INNOVATION

Linear TV networks have long been recognized as mainstream television formats, relying on scheduled programming via satellite. In contrast, OTT platforms operate on ad-supported systems, with global streaming giants, major competitors, and niche players serving as dominant forces. As viewer preferences shift, rivalry between broadcast stations and